Red Dot Design Awards 2018 for KWC ERA and KWC ELLA
KWC faucets win award after award
KWC has received not one but two Red Dot Awards, confirming its expertise in design and adding to the list of prestigious awards that regularly put the leading Swiss brand in the spotlight.
This year saw a record number of entries for the Red Dot Award: Product Design, with 6,300 innovative products submitted by designers from 59 nations. The discussion among the 39 jury members was both inspiring and intense, with awards bestowed only if a product design was unanimously agreed to be excellent. The range of product categories include everything from furniture and household devices to fashion and consumer electronics. Around a quarter of the products entered won a Red Dot Award for good design quality. The designs all have one thing in common: They represent state-of-the-art product design and provide insights into the future of this field.
Red Dot juror and design strategist Michael Thomson said, “The first thing that struck me was the wide variety of categories and the increasing quality of the products. It is more and more difficult to be successful, because products are becoming increasingly tied to our emotions and ambitions.”
KWC is proud that two of its products have been recognized with the renowned design prize. Adrian Hunn, Head of Marketing and Product Management, said, “We are delighted that our new products impressed the jury with the quality of their design, their functionality, their use of materials and their emotional appeal.”
KWC ERA sink & faucet
First the “Kitchen Innovation of the year 2018” prize, and now the Red Dot Design Award 2018: KWC ERA had already created a splash at the Swissbau trade fair in Basel, and now this second award confirms its exceptional design. KWC ERA is different, new and innovative, and it heralds a new age of design. It is an eye-catching designer piece, which comes with a matching sink to combine excellent handling with superior functionality. Making it unique, inimitable and unrivaled.
KWC ELLA bathroom range
With its precise lines and clear contours, harmoniously balanced by rounded edges, KWC ELLA makes a fresh and appealing design statement, perfect for modern bathrooms. The levers are all very comfortable to hold, handle superbly, and even cleaning the sophisticated chromeline finish is so easy, it’s practically fun. The simple, flawless elegance of the wash basin faucet has now been awarded a Red Dot Design Award
The Red Dot Design Award
The first Red Dot Design Award was presented in 1954 and it has since gained international recognition as a seal of quality. The Design Zentrum Nordrhein Westfalen e.V. invites submissions for the award annually. Winners of the award are chosen by a jury. The best products are honored with the Red Dot: Best of the Best.